chapter 3
a vision beyond time
IMAGINING AN ICON
To travel in a Rolls-Royce motor car is to escape from time. To imagine a Rolls-Royce is to push the boundaries of possibility, unconstrained by time and space. Our design philosophy is built on enduring principles that free us to innovate and create our greatest visions. On these foundations, icons are born.
Elegantly Balanced
The 2:1 ratio of wheel to body height is inscribed into our DNA, defining the figure of Rolls-Royce motor cars since the first Silver Ghost. These elegantly balanced proportions create our signature profile, endowing a sense of scale and beauty on every model.
Fluid Lines
A triptych of lines delicately defines the character of every Rolls-Royce. The waft line: the classic character side line that emphasises the motor car’s dynamism. The waistline, imparting a sense of purpose. And the silhouette: striking, powerful and iconic. These three lines harmonise to map a form that is always unquestionably Rolls-Royce.
Signature Grille
The Rolls-Royce grille is a design icon in itself. It comprises three elements: the Rolls-Royce badge, always lettered in black; the commanding Pantheon grille, named after its resemblance to an ancient Roman portico; and the silver Spirit of Ecstasy leading the way. Linking past to present, it is an unchanging symbol of status and presence that unmistakably marks our arrival.
Our Vision: Onwards
To own the moment yet exist beyond it: this is what makes an icon. As new technologies and innovations unfold, we push towards the next and the next: elevating the experience of travel, harnessing new energy sources, embracing the possibilities of artificial intelligence. Towards the horizon and beyond, our values are unwavering while our vision remains clear: onwards.
Continue Your Journey
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