cookie policy

Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device. You can find more information about cookies at: www.allaboutcookies.org

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience. They can also help to ensure that adverts you see online are more relevant to you and your interests. 

First-party cookies
First party cookies are cookies that we deploy on the website that you are currently visiting and with which you will interact when you continue your journey on our websites (e.g. saving an item to your list within our boutique collection).

Third-party cookies
Our websites may also contain content from other websites which may deploy their own cookies. These cookies are set by someone other than the owner of the website you’re visiting. Such third-party providers can set cookies while you are visiting our website and thus receive information such as the fact that you have loaded a Rolls-Royce Motor Cars website. Please visit the websites of third-party providers to obtain further information on how they use cookies. You can find information about the respective 3rd party controlling such a third-party cookie in the detailed cookie table.

Within this website cookies are used to facilitate features and functions which improve your browsing experience. They are also used to measure the performance of the site and the ways in which visitors navigate their way around.  No personally identifiable information is collected by the cookies on our sites. 

The below information details the cookies we use, how to prevent these being written and the impact of doing so on your browsing experience.

Strictly Necessary
These enable you to move around our website and use the features as we intended. Without these cookies, some services cannot be provided – for example, remembering previous actions such as your previous cookie content choices. These cookies are used exclusively by Rolls-Royce Motor Cars and are therefore known as first-party cookies.How does it help you?

• Provide you 24/7 access to the services you have requested
• Give you consistent and accurate information
• Ensure you enjoy a seamless and convenient experience

Performance
These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies do not collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.
How does it help you?

• Provide you a more personalised experience by helping you to continue your journey and navigate to the most relevant pages more efficiently
• Remember certain personal preferences such as your language setting, preferred dealer and configurations
• Direct you to useful content or sites operated by dealers or selected partners 

Analytics 
Analytics cookies gather information about how visitors interact with our website. This enables us to see the pages visited so we get a complete picture about customer journeys. They do not collect or save information which can be directly linked to you. The information collected via such cookies will usually be processed further in an aggregated and therefore anonymous manner. These cookies are used exclusively to improve the performance of the website and tailor the experience to your needs. How does it help you?

• Understand how visitors use the site so we can make it better and enhance their experience
• Try out different ideas and display content that is most relevant to individual visitors

 Targeting/Advertising Cookies
Collect information about your browsing habits in order to make advertising relevant to you and your interests. These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.How does it help you?

• Target advertising for our products to you on other websites, based on your visits on our site 
• Match and combine more relevant information with targeted information so that our online advertisements you see are genuinely relevant to you and your interests. 

You can accept or decline cookies by modifying the settings in your browser. However, you will not be able to use all the interactive features of the site if cookies are disabled.

Most recent web browsers allow control over the cookies saved through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.

Rolls-Royce Motor Cars are working to provide the ability for you to manage your cookie preferences within our website, but this is functionality is currently under development. As an interim step we have detailed below all the cookies set by our websites, their purpose and details of how to opt out where available.

The table below explains the cookies we use and why. The information is updated regularly but if a discrepancy is found then please contact us.