spectre

Rolls-Royce has always sought names that are ethereal and otherworldly for its most authoritative and powerful cars. Eery names like Ghost, Phantom, Wraith, Shadow and Spirit have, over the years, developed a unique nomenclature that sets Rolls-Royce’s apart, as an untouchable, almost unattainable rarity.

The emotions evoked by such mysterious names are of slight unease and heightened apprehension.  Humans are naturally anxious about ghostly apparitions which inhabit an inexplicable environment which is not of this world.  These phantasms seem like illusions – they are there, but not there, ephemeral in their rarity, totally silent as they pass through our life-space, fleeting in their appearances and gone in a whisp of time.  And when they transit through our world, they create a sense of wonderment and a belief that we have encountered something untethered to our existence, an anomalous apparition.

This forceful alternative reality is fearful, but intriguing; threatening, yet attracting; beyond understanding, yet we lust after it.  And only a few of us, indeed only a select, bold few, can cross the divide and command these transient, spectral beings to heel.  

Spectre encapsulates this atmosphere to perfection.  It evokes an omen or portent of great magnitude — it presages a fundamental change in our familiar earthly matrix.  Rolls-Royce, the most revered and historic name in the history of luxury and automotive endeavour, is imminently about to introduce an electric car.

The name suits the car perfectly. A silent, menacing creation. Powerful and edgy, but in profile, smooth, sleek and elegant.